About Tara C. Wilson
Your Partner in Digital Transformation Success
Transforming Ideas Into Results
I bring a marketing strategist's eye and a COO's brain to transformation work—seeing both what needs to change and how to make it happen.
With 28+ years leading transformations at BlackBerry, Auvik, MCAP, Tara C Wilson Consulting, and now co-founding SocialTide, I translate enterprise-grade strategy into practical execution for leaders who need both vision and velocity.
"If you're ready to move beyond planning and start achieving, I'm here to help you execute with confidence."
What Sets Me Apart
Clear, No-Fluff Strategy
I craft straightforward, actionable strategies that align with your business objectives.
Hands-On Execution Support
I don't just advise; I roll up my sleeves and work alongside your team to implement solutions.
Proven Track Record
I've consistently delivered scalable results without compromising team well-being.
Career Timeline
Co-Founder & Strategic Director (2025–Present)
Helping purpose-driven founders clarify brand voice, content strategy, and go-to-market execution without overwhelm.
Principal & CEO (2016–Present)
Strategy-to-execution consulting for enterprises and startups; led cloud migration readiness for a major Canadian retailer and coached executive teams through operating-model change.
Senior Manager, Customer Success (2019–2021)
Shifted CS from transactional support to value realization, launched strategic accounts program, and lifted revenue growth and CSAT.
Director & Program Leader (2011–2016)
Drove Agile/DevOps adoption, led BB10 US carrier launch programs, and guided matrix restructuring across business technology services.
Infrastructure Leadership (1999–2011)
Delivered data center operations, DR/HA and managed-services transitions, and supported acquisitions with compliant, resilient infrastructure.
My Vision
To cultivate a thriving community that honors local narratives and empowers entrepreneurs to grow their businesses, enhance their income, and maintain a harmonious balance between work and personal life.
My Mission
I am committed to transforming businesses by optimizing team management, streamlining operations, enhancing branding, and elevating marketing efforts. Additionally, I strive to connect residents with local businesses and opportunities, fostering a collaborative environment where both businesses and individuals can flourish.
My Values
Community Engagement
Building strong, supportive networks that drive collective success.
Integrity
Upholding honesty and transparency in all interactions.
Innovation
Embracing creativity and continuous improvement to meet evolving challenges.
Work-Life Balance
Promoting a healthy equilibrium between professional commitments and personal well-being.
Empowerment
Equipping individuals and businesses with the tools and support needed to achieve their goals.
Called to Action
A Leadership Book Anthology
Called to Action
Called to Action is a Leadership book anthology of inspiring stories by industry leaders and professionals who have shown courage, vision and had an impact on the greater community in how they lead others and themselves.
Raising the bar on leadership excellence.
Get Your Signed Copy
Contact me to literally buy the book on my story and learn more about those I surround myself with!
My Proven Process
I thrive on turning roadblocks into results by rallying teams around a clear vision, aligning structure with strategy, and streamlining processes so people and projects succeed. My process brings enterprise-grade thinking to businesses ready to grow—without the complexity or bureaucracy.
Diagnose
Cut through the fog of uncertainty. I identify what's really blocking your progress.
- Stakeholder interviews
- Process analysis
- Gap identification
Strategize
Break massive blocks into manageable, surmountable chunks with clear priorities.
- Roadmap creation
- Priority framework
- Success metrics
Align
Build shared understanding and execution rhythm across your leadership team.
- Weekly cadence design
- Decision frameworks
- Progress dashboards
Execute
Work alongside your team to implement solutions and hold everyone accountable.
- Hands-on implementation
- Team coaching
- Progress tracking
Scale
Optimize and scale successful initiatives for sustainable long-term growth.
- Performance optimization
- Knowledge transfer
- Sustainable systems
Ready to Break Through Your Biggest Barriers?
Let's diagnose what's blocking your transformation and build a clear path forward.
Book a Barrier Breakthrough Diagnostic