Transformation Partner for the AI Era

Let's Get Your Business Unstuck.

If your strategy keeps stalling, I’ll work with your leadership team to surface the real blockers, get decisions made, and build the rhythm that actually moves the work forward.

30+
Years of Experience
50+
Programs Delivered
100M+
Revenue Impact

Diagnose What's Blocking You

Pinpoint the real barriers—misaligned leadership, unclear strategy, or operational chaos—in weeks, not months

Align Executives Around Action

Turn competing agendas into shared execution with frameworks that stick

Operationalize in 90 Days

From diagnosis to working system—with artifacts you can use immediately

Tara C. Wilson - Strategic Marketing Consultant specializing in digital
Tara C. Wilson
Partner in Growth, MBA
28+
Years Experience
50+
Programs Delivered
28+ Years Leading Transformation

Big Ideas Are Only The Beginning

I bring a marketing strategist's eye and a COO's brain to transformation work—seeing both what needs to change and how to make it happen.

With 28+ years leading transformations at BlackBerry, Auvik, MCAP, Tara C Wilson Consulting, and now co-founding SocialTide, I translate enterprise-grade strategy into practical execution for leaders who need both vision and velocity.

Field proven across iconic transformations

SocialTide · Co-Founder & Strategic Director
Helping purpose-driven founders clarify brand voice, content strategy, and go-to-market execution without overwhelm.
Tara C Wilson Consulting · Principal & CEO
Strategy-to-execution consulting for enterprises and startups; led cloud migration readiness for a major Canadian retailer and coached executive teams through operating-model change.
Auvik Networks · Senior Manager, Customer Success
Shifted CS from transactional support to value realization, launched strategic accounts program, and lifted revenue growth and CSAT.
BlackBerry · Director & Program Leader
Drove Agile/DevOps adoption, led BB10 US carrier launch programs, and guided matrix restructuring across business technology services.
View full experience on LinkedIn
Read the full story

Currently partnering with founders and operators who need momentum within 90 days.

Operating mindset

If you're ready to move beyond planning and start achieving, I'm here to help you execute with confidence.

How engagements feel

  • Clear, No-Fluff Strategy: I craft straightforward, actionable strategies that align with your business objectives.
  • Hands-On Execution Support: I don't just advise; I roll up my sleeves and work alongside your team to implement solutions.
  • Proven Track Record: I've consistently delivered scalable results without compromising team well-being.

Community Engagement

Building strong, supportive networks that drive collective success.

Integrity

Upholding honesty and transparency in all interactions.

Innovation

Embracing creativity and continuous improvement to meet evolving challenges.

Transformation Catalysts

Who I Work With

I partner with leaders who know what needs to happen—but need an experienced operator to make it real.

ICP 1

Mid-Market Executive Teams

CEOs and C-suite leaders at companies with 50-500 employees navigating strategic pivots, AI integration, or operational scaling challenges.

Common Barriers

  • Strategy-to-execution gap
  • Misaligned leadership
  • Stalled transformation initiatives
ICP 2

Regulated Services & Professional Firms

Financial services, healthcare, legal, and consulting firms modernizing while maintaining compliance and trust.

Common Barriers

  • Legacy system constraints
  • Compliance complexity
  • Client experience modernization
ICP 3

Tech-Enabled SMBs & Scale-Ups

SaaS companies, tech services, and growth-stage startups building operational excellence to support rapid scaling.

Common Barriers

  • Operational chaos from growth
  • Team alignment at scale
  • Product-market-ops fit

Typical Engagement Arc

  • 1

    Alignment + Diagnostic

    Executive workshops, AI readiness scorecard, resource plan.

  • 2

    Operating Cadence

    Embedded leadership to close gaps between strategy and ops.

  • 3

    Scale + Handoff

    Institutionalize playbooks, metrics, and governance.

Does this sound like you?

We'll map your barrier types against my transformation OS to see if there's a fit.

Book a Barrier Breakthrough Diagnostic

How I Help

Transformation in Practice

Real transformation doesn't come from more strategy - it comes from relentless alignment.

4 Programs

Organizational Transformation

Align people, process, and purpose

From rapid diagnostics to year-long partnerships—build coherent systems that connect strategy to execution.

Explore programs
2 Programs

Leadership Evolution

Lead with clarity and calm

Private coaching and intensive resets for executives navigating complexity, transition, or burnout.

Explore programs
2 Programs

Women in Tech Leadership

Confidence meets community

Group programs designed to help women in technology strengthen their voice, visibility, and executive influence.

Explore programs

My Approach: Make It Real

Every Engagement Is Built On

Tangible Over Theoretical

Every engagement delivers concrete artifacts you can use immediately - not decks that gather dust.

Embedded, Not Advisory

I work alongside your team, hands-on, to ensure execution happens - not just recommendations.

Outcomes, Not Hours

Fixed-scope programs focused on delivering results, not billable hours.

The barrier-to-breakthrough arc

My Proven Process

I thrive on turning roadblocks into results by rallying teams around a clear vision, aligning structure with strategy, and streamlining processes so people and projects succeed. My process brings enterprise-grade thinking to businesses ready to grow—without the complexity or bureaucracy.

90 days to operational traction

1
Phase 1

Diagnose

Cut through the fog of uncertainty. I identify what's really blocking your progress.

Stakeholder interviews
Process analysis
Gap identification
2
Phase 2

Strategize

Break massive blocks into manageable, surmountable chunks with clear priorities.

Roadmap creation
Priority framework
Success metrics
3
Phase 3

Align

Build shared understanding and execution rhythm across your leadership team.

Weekly cadence design
Decision frameworks
Progress dashboards
4
Phase 4

Execute

Work alongside your team to implement solutions and hold everyone accountable.

Hands-on implementation
Team coaching
Progress tracking
5
Phase 5

Scale

Optimize and scale successful initiatives for sustainable long-term growth.

Performance optimization
Knowledge transfer
Sustainable systems

Tired of Feeling Stalled?

Let's turn your biggest challenges into your greatest opportunities.

See How I Can Help

Proof of execution

My Work

Building bridges between vision and execution through strategic leadership and innovation

Recent Ventures

SocialTide / 2025 - Present New

Co-Founder & Strategic Director

Leading a digital transformation agency that empowers purpose-driven businesses to establish and grow their online presence. I combine 40+ years of expertise to deliver comprehensive digital solutions.

  • Help purpose-driven founders cut through digital overwhelm with strategic clarity
  • Leverage 28+ years of digital transformation expertise to drive measurable growth
  • Combine brand strategy, content expertise, and technology solutions for mission-aligned businesses
Anchor Venture Hybrid leadership
Visit SocialTide
Tara C. Wilson Consulting / 2016 - Present

Principal Consultant

Integrating strategy, technology, process, and culture to help organizations optimize efficiency and improve profitability. Specializing in digital transformation and executive coaching.

  • Led 50+ digital transformation initiatives across regulated and non-regulated industries
  • Saved clients $500K+ through strategic root cause analysis and project recovery
  • Advised major Canadian retailer on multi-year cloud migration with zero downtime
Engagement Hybrid leadership
Work With Me
MobiStream Solutions / 2017 - 2023

Board Advisor

Providing strategic guidance on business planning, risk mitigation, and market opportunities. Extended $1.2M legacy investment lifecycle for major financial institution and saved partner organizations 400+ hours through strategic intervention.

Engagement Hybrid leadership

A journey of transformation leadership across technology and business

Select Experience

Executive Leadership

Rangle.io

Director, Client Partner · 2023

Led strategic client relationships and digital transformation initiatives

Best Version Media

CEO and Publisher · 2024 - 2025

Built community-focused marketing platforms and advertising campaigns

Auvik Networks

Manager of Customer Success · 2019 - 2021

Increased MRR by 15% within 4 months and improved customer satisfaction by 23%

Transformation & Innovation

BlackBerry

Multiple Leadership Roles · 2011 - 2016

Delivered first cloud infrastructure, led BB10 US launch, drove Agile transformation

MCAP

Associate Director Roles · 2005 - 2011

Led infrastructure transformation with zero downtime, reduced annual costs by 30%

Let's Build Your Bridge to Success

Whether through strategic consulting or digital transformation with SocialTide, I'm here to help you navigate change and achieve lasting results.

Start a Conversation

Client voices

What Clients Say About Working With Me

Real feedback from leaders who've experienced the difference of strategy + execution.

"Tara's experience was invaluable as she helped fracture massive blocks of seemingly impossible project work into manageable, surmountable chunks. Add to these accomplishments her constant words of encouragement and personal coaching of others and you can see why the people who worked with her were lucky to do so."
DJ

David J.

MBA, CHE, CEC

"Tara is a driver. She gets to the heart of what's required, organizes and manages the work, and holds people accountable. Her style is pragmatic, transparent, positive and friendly, which creates loyalty and trust. She creates an environment where the team wants to deliver."
JS

Jeff S.

AVP, Cloud Platforms , Canadian Tire Corp.

"Tara cares deeply about customer success, knows how to build a business...a team player who listens to ideas, it is this integrity of accountability that makes her a strong leader."
LT

Lee T.

Founder , AtHock Inc.

"Tara Wilson blows into a conference room like a breath of fresh air; she cuts through the fog of fear, uncertainty and doubt. She wants to get things done, and she inspires others to work with her towards common goals. I really like her 'we can do it' attitude."
TC

Taylor C.

Director , BlackBerry

"I have known Tara professionally for a number of years and when I was debating starting a new business venture, I knew she was the person to call. Tara helped me assess this new opportunity; we discussed what this business would need from a leadership and growth perspective; how to prioritize the operational elements that we would need to build; and she got us in touch with experts in the field that could help us along the way. I recommend reaching out to Tara to help build your business strategy and work through operational challenges. I am glad to have her in my corner!"
JK

Jason Kreller

CEO, Relief Buddy Inc.

"Dedicated and passionate, she is an ideal team and thought leader. Her pragmatic approach is unparalleled and her radical candour is an enormous asset. Better yet - Tara is there to listen to you when you need it most. Working with Tara was a pleasure I hope to have that opportunity again in the future!"
JP

Jeremy P.

Professional Colleague

Let's connect

Ready to Break Through Your Biggest Barriers?

Let's diagnose what's blocking your transformation and build a clear path forward—in 90 days or less.

Get Started Today

Let's Connect

Email

hello@taracwilson.com

Response Time

Within 24 hours

Service Areas

Remote & On-site consultations

Prefer to Talk First?

Schedule a free 30-minute consultation to discuss your transformation challenges and explore how I can help break through your barriers.

Book a Barrier Breakthrough Call